This single KPI is generated using data modeling techniques. It aggregates dozens of digital, behavioral metrics throughout the marketing funnel. Large and small brands use our report to help them answer questions such as:
Is our paid media spend helping us to gain greater awareness?
How does our awareness differ between the US and the UK markets?
What are our competitors doing that we should either test - or stay away from?
Is our PR strategy really delivering the impact we thought?
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