AwareIQ – Online Brand Awareness
Monitoring & Tracking Report

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Online Brand Tracking Study

Use Blue Yarn Media’s proprietary Online Brand Tracking Study to answer the below questions and more!

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Are you an established brand that needs to track how well known your brand is compared to your top competitors?

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Are you re-branding and trying to figure out KPIs?

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Are you getting ready to launch an awareness marketing campaign and you need a way to track its success?

Brand Funnel Metrics

Blue Yarn Media’s expert marketing analytics team will conduct a holistic brand audit to quantify the strength of your brand recognition online. We do this using a blend of first and 3rd party data to give you a complete picture of your brand’s performance online.

Our Brand Awareness Tracking Report measures brand awareness throughout all four stages of the marketing funnel – Awareness, Interest, Desire, and Action. Each funnel stage includes a robust set of metrics that bridges traditional brand metrics together with online data. For example, we look at search behavior, engagement, site behavior, social metrics and more.

Brand Score Over Time | Sample Brand Study Report | Blue Yarn Media
Company A Brand Score & Media Spend | Sample Brand Study Report | Blue Yarn Media

Brand Study Report

The report measures brand health, giving you a single Brand Health score to track your progress over time. Our report provides high-level brand information to share with your CMO or Board of Directors. It is also valuable for teams across the organization. Key takeaways in the report shape action plans throughout the company – including your social media marketing and search engine optimization strategies.

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Check out our Brand Tracking Report preview!

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We’d love to collaborate with you. Let us know if you are looking for digital advertising or marketing analytics support. 

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