Trendiq- Marketing Analytics Services
Get Insights Your CMO Will Love
Our digital marketing reports provide customized dashboards that generate insights to grow your business, and help you manage advertising and marketing spend. We can integrate directly with many CRM solutions to provide full-funnel tracking. Our dashboards tie media spend to real business results.
We track your marketing qualified leads, sales qualified leads, pipeline and sales with fully integrated Salesforce, Marketo, or Eloqua data.
In addition, we provide competitive reporting and dashboards with our TrendIQ offering.
Marketing Dashboards with CRM Integration
What do these numbers and bar graphs mean to my business exactly? Did my investment in marketing pay off? How did those leads convert into actual pipeline and revenue? Rest assured, our professional analytics experts will integrate information across your platforms so you know exactly what is working.
Our team can support direct integrations with:
Marketo
Eloqua
Salesforce
HubSpot
Visit-based Performance Attribution Analysis
When evaluating platforms with a focus on upper funnel like display or prospecting campaigns, a holistic attribution approach is necessary to accurately determine impact and value. In addition to the data integration, Blue Yarn Media also provides dashboards and visualizations, such as the one below, that makes interpreting the attribution data seamless.
Tracking Pixel Implementation
Our team can work with you to help you determine what you need to track your goals. Pixel setup can be complex and time consuming – so leave the headache to us! We will do an assessment, create recommended pixel maps and implement tracking tools according to your needs, from basic web tracking, site behavior tracking, and conversion tracking.
Google Analytics
Let us help you audit your Google Analytics property to make sure it is tracking the way you expect. We can implement new goals, provide setup recommendations, implement cross-domain tracking, or even help you uncover new insights based on your current setup. If you’re new to Google Analytics, we will help you get setup for the first time with Goals, Funnel Tracking, cross-domain tracking and more.
Paid Search Pixels
Whether you advertise on Google, Bing, or other search engines, you will want a way to track what searchers do after they click your ad. Did they bounce, engage with your content, or buy something?
Social Media Marketing Pixels
If you’re new to getting started with social advertising, you will need to add snippets of code from Facebook, Twitter, LinkedIn, or Pinterest – depending on where you advertise. We can help you configure the universal code, as well as event snippets so you can track the results you want to measure.
Google Search Console
Google Search Console verification is important for tracking the way your website performs on Google Search. We can partner with you to go through this process so you can manage your SEO efforts in-house, or you can rely on us to do that.
Google Tag Manager
We recommend using Google Tag Manager to make pixel setup easy. This may require a one-time request to your IT-web development team. If you use WordPress or Wix for your website, we can set up Google Tag Manager for you and then configure your advertising trackers within Google Tag Manager.
Let’s Start Something New!
We’d love to collaborate with you on media planning and execution to achieve your company’s goals. Discover how we transform the way you grow your business online!
MEET BLUE YARN MEDIA