PPC Services
International PPC SERVICES for B2B & eCommerce Clients
As a full-service international pay per click (PPC) company in Seattle, we know how to help your business flourish! Blue Yarn Media is a Google Ads certified Search Engine Marketing (SEM) agency.
Our PPC services utilize best-in-class approaches to make your account high performing. We utilize 3rd party tools for competitive analysis at every stage — from strategy to development to execution. Our unique insights lead to strategies that capture the nuances within each client’s industry. The end result is top-notch campaigns with relevant keyword lists and ad copy that resonates with your target audience.
In fact, several of our startup clients have gone on to be acquired by Fortune 500 companies.
Contact us to learn more.
How Do We Craft SEM Strategies?
Our SEM experts will craft personalized strategies for your business depending on your goals and budget. This discovery stage involves conversations with your marketing team and even your sales team. We love to understand what attributes convert your leads from MQL to SQL so we can incorporate that in your plan. For our eCommerce clients, it is helpful for us to understand your top priority products and target audiences so we can craft campaigns that meet and exceed your revenue expectations.
Our Success Stories
B2B Tech Startup | Scaled Globally with 64% Higher SQL Rates
B2B Cloud Startup | Increased Leads 3x at 77% Lower CPL
Which Ad Platforms Does Blue Yarn Media Use for PPC Clients?
Our teams have run PPC campaigns both large and small. We have PPC experience across several top tier international search engines. The search engines we have utilized are:
Google Ads
Bing Ads
Baidu
Yahoo / Yahoo Japan
Naver
What is Paid Search?
Pay Per Click is a digital advertising model where advertisers pay only when someone clicks on the ad. This means that PPC typically provides audiences that are more likely to convert because they have a more active interest than those from other channels. Compared to other advertising methods, such as cost per impression (CPM), PPC is relatively cost efficient.
Pay Per Click advertising offers several advantages in a media plan:
Cost Efficient
SEM allows you to focus your budget only on those most likely to already have an interest in your product.
Audience Refinement
Your target audience was actively seeking your products or services. Again, this is likely to improve your overall conversion rates relative to other channels. We further monitor and refine campaigns around audience attributes, including on their interests, household income, location, and even the device they used to find you.
Keyword Control
You get to choose the keywords and phrases that you think your target audience is searching. This can be a lengthy and complex process, which is why our team leverages multiple tools in this process.