Sound Integrative Health Case Study
Case Study
Healthcare SEO
Increase Organic Clicks
Implement local SEO best practices to increase Google My Business actions 96% and clicks 45%.
Set Up Google Analytics
Implement goals in Google Analytics to measure success and monitor ongoing SEO efforts.
Conduct Organic Keyword Research
Ensure that priority keywords were used in areas of the site important for ranking on Google Search.
Local SEO Optimization and Management
NAP management and optimization for consistency across more than 70 US directory sites.
Sound Integrative Health (SIH) is a naturopathic and functional medical practice in Bellevue, Washington that provides Naturopathic and Functional Medicine Practices to people who live in Seattle and the surrounding area. Sound Integrative Health specializes in digestive, metabolic, and brain health.
Challenge
Sound Integrative Health needed to increase their website’s visibility on Google Search. In addition, SIH had significant opportunities to drive more actions from their Google My Business listing.
Method
The expert SEO team at Blue Yarn Media partnered with Sound Integrative Health on a 90-day boost plan to improve performance.
Competitive Research & Best Practices
The Blue Yarn Media SEO team learned about SIH from kickoff conversations and conducted competitive research for best practices.
- INITIAL KEYWORD DISCOVERY & RESEARCH
Blue Yarn Media facilitated a kickoff to gain an understanding of SIH’s business, goals, and industry. Through this discovery process, initial keyword discovery and research could begin.
- COMPETITIVE AUDIT
The SEO team at Blue Yarn Media performed a deep dive audit by looking at other similar medical practices in the area. This research included an investigation into target keywords, analysis of competitor metas and descriptions, as well as assessing performance from competitive Google My Business listings.
Tracking Set Up
Blue Yarn Media claimed Search Console listing and ensured SIH was set up to track success via Google Analytics.
Recommended SEO Strategy & KPIs
Crafted SEO strategies and recommended KPIs based on audit findings.
- Blue Yarn Media performed a free website audit to check for more than 120 common technical and usability issues.
- Utilized audit findings and competitive research to develop recommended local SEO strategies and KPIs to implement for a 90-day boost plan.
Solution
Blue Yarn Media developed local SEO strategies to increase Sound Integrative Health’s overall impressions and clicks:t.
Goals Tracking
Develop goals in Google Analytics to track important metrics. Blue Yarn Media assisted SIH in determining which key performance indicators should be used to measure success. The team assisted SIH with setting up Google Analytics to track their goals, which included contact us form submissions. In addition, Blue Yarn Media developed a new confirmation page on the SIH website to aid in the tracking.
Organic Target Keywords
Implement relevant keywords across the SIH site to show up on Google for important searches. Prior to working with BYM, no attention had been given to ensuring common non-brand phrases were in areas of the site critical for ranking on Google. The team at Blue Yarn Media developed new meta tags, descriptions, and an internal linking strategy across the site and the Google My Business Listing to improve site visibility on Google, as well as increase visitors.
Listing Management
Provide ongoing optimization of the Google My Business (GMB) listing, and update / ensure consistency of name, address, and phone (NAP) across key websites.
- Google My Business
SIH has an ongoing blog and podcast. The BYM team crafted GMB posts that could be used for new, relevant content to better reach SIH’s target audience. In addition, the team partnered with SIH to add photo content.
- NAP
SIH now has accurate and consistent name, address, and phone business listings across more than 70+ US key directory sites, including GMB, Facebook, Twitter, Yelp and others. This is a critical way to ensure that however users find the business, they are able to connect via phone, web, or in-person visits.
%
Google My Business Clicks
%
Website Clicks
%
Website Impression
%
Google My Business Actions
More Proven Success
Tech Startup | B2B Marketing
Law Firm | Local SEO
Cloud Startup | B2B Marketing
Let’s Start Something new
Say Hello!
We’d love to collaborate with you on media planning and execution to achieve your company’s goals. Discover how we transform the way you grow your business online!
MEET BLUE YARN MEDIA