Shopping & Product Listing Ad Management

Generate Higher Revenue for Your eCommerce Site

Shopping ads provide two main advantages: an image-rich format on the Google Search page, and oftentimes placed before all other results. Shopping feed optimization recommendations, ongoing monitoring of product selection, as well as match keywords enable our team to achieve the results you seek.

As a certified Google Shopping agency, Blue Yarn Media manages your Shopping campaigns to increase your eCommerce revenue. We help you make the most of the three kinds of Shopping ads to get you the best results. Our team has created in-house optimization feeds to ensure only your best performing products maintain in the rotation.

Why Should You Use Shopping Ads?

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Top Search Result (0 Position)

Showcase your products with beautiful product imagery and detailed information above all other search results.

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Better Qualified Visitors

Shoppers are more likely to convert when they have detailed product information before visiting your site.

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Broader Prospecting

If relevant, you may be able to showcase more than one shopping ads for a given user search. Your ads may even serve on the Google Display Network for relevant users, dramatically increasing your exposure and conversion rates.

How Does Blue Yarn Media Manage
Shopping Campaigns?

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Shopping Feed

We review your existing feed and make recommendations for improvements. We can then partner with you to make updates to your feed.

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Product Selection & Segmentation

We will help you define the right product mix to utilize in Shopping, depending on the season, trending interests, price points, AOV, and ROAS.

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Keywords

We will work with your team to incorporate relevant keywords in the product feed. In addition, we will continually monitor the search terms report for keywords and phrases to add as negatives, thus filtering out your keywords on those products.

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Showcase Creative

Showcase Shopping creative has additional opportunities to align with your brand. We will help you uncover opportunities to utilize Showcase Shopping whenever applicable.

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Bidding

A strategic bidding plan is one of the key factors to successful and profitable shopping campaigns. Our experienced shopping management team will closely monitor your campaigns and products daily to ensure your investments are worth every penny.

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Audience

Depending on your target audience, our shopping experts will work with your team to refine bidding by audiences and other relevant dimensions, such as by geography, device, language, and more.